Gatorade TVC - Casting Project

One example of the kind of logistically demanding work that we are proud to call ours, is the set of three GatoradeTVC's that fall under the tag-line "Unsung Hero's " and "What drives You".

These three ads were for worldwide release and shot over a five day period mostly in Sydney, Australia at Homebush Stadium.

The project itself involved casting approx. 200 sporting heroes from multiple sporting backgrounds in diciplines that included:- basketball, disabled athletes, motorcross, gridiron players, football players, soccer teams, and track and field althletes.

After completion of the sourcing stage LDC was then required to manage the coordination of each of the teams whilst on location which also included any additional extras required by the Director - Phil Joanou.

The teams were cast through M & G Sydney, with the final head count at approx 500 actively participating individuals, all managed and coordinated by LDC with the aid of only 3 assistants.

Now, after seeing the end result we can say without a doubt it was the most challenging job we have EVER done and at the same time a most valued and rewarding one as well.

- "The Gatorade campaign, shot in Sydney for launch at the US Super Bowl Grand Final, was mammoth. With the shoot crew working their maximum 14 hours each day we required bump-in and bump-out crew to keep to our schedule. It was a production nightmare. Through all of this I knew that Lilly and her team would keep on top of the snowballing effect when there were cast call changes.

From the beginning, casting 200 professional sports people and coordinating 300 different extras each day was a daunting task. Lilly, always cheerful, performed the task most professionally ~ as the job grew I was so pleased to know that she was there handling her part seamlessly and sleeplessly." ......Kevin McGrath (Line Producer)